Dulux /Akzo Nobel
Dulux is an internationally available brand of paint produced by AkzoNobel. The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints. My goal was to create the concept (“no colors, no fun”) and executions in order to create awareness to this product. Because the budget was ZERO, my strategy was to use print and online medium. Regarding the online, when you visit the targeted website, everything will become black and white (based on js script). After a few seconds you’ll see the tagline and the packshot with the products. When you click on it you’ll discover the product website.
Agency: Springer & Jacoby
Art Director /Designer/Copywriter: Sebastian Tudor