Camel
Advertising Campaign, Print Design
Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish and Virginia tobacco. Early in 2008 the blend was changed as was the package design.
My role was to create the key visuals (music as a theme) for this promotional campaign as art director/designer/retoucher.
Agency: FCB
Year: 2010
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