Skoda Rapid (2) digital campaign
The Skoda Rapid is a five-door liftback manufactured by Skoda. Sales started in Romania in November 2012. They decided to have a different selling campaign than the rest of Europe based on the same descriptor “family car”.
Agency: Springer & Jacoby
Art Director /Designer /Concept /Retoucher: Sebastian Tudor
Copywriter: Catalin Bulat
pitch concept proposal