integrated launching campaign

Vans is an American based manufacturer of sneakers, BMX shoes, snowboarding boots, skateboarding and other shoe types catering primarily to the skateboarder, surfer, snowboarder youth market. They also sell apparel and accessories catering to this same youth market.
Brief: the official launch of VANS products on the Romanian market.
Idea: print ads series with the concept —Vans as a religion — brand materials for in-store and stick patches on different walls with the message: “We were here”.

Client: Vans
Art Director /Designer /Retoucher: Sebastian Tudor
Year: 2009