Skoda Rapid (2)

digital campaign /pitch concept proposal (2)

The Skoda Rapid is a five-door liftback manufactured by Skoda. Sales started in Romania in November 2012. They decided to have a different selling campaign than the rest of Europe based on the same descriptor “family car”.

Agency: Springer & Jacoby

Art Director /Designer /Concept /Retoucher: Sebastian Tudor

Copywriter: Catalin Bulat

Year: 2013