Mr. Proper

awareness campaign

or Mr. Clean or Flash in the UK is a brand name fully owned by Procter & Gamble and created in Costa Rica. The Brief was to create awareness to this product. As a solution I proposed a series of print ads in order to communicate the benefit using the concept: “now, it’s funny to look at it”.

Agency: Grey

Art Director /Copywriter /Retoucher: Sebastian Tudor

Year: 2010