awareness campaign

Mediafax is one of the largest providers of information and general business in Romania part of MediaPro Group, generally known for its news feeds and press photography accessed 90% of central newspapers and 70% of radio and television.
My goal was to create an awareness campaign based on line: “Over 80% of Romanian media news today were published yesterday by Mediafax.”
My concept /copyline was: “If you knew one day before”. Bellow are some props. I made as drafts inspired by daily situations in Romania, especially in Bucharest.

Client: MediaPro

Agency: Protv (inhouse agency)

Art Director /Copywriter: Sebastian Tudor

Year: 2007