awareness campaign
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Mediafax is one of the largest providers of information and general business in Romania part of MediaPro Group, generally known for its news feeds and press photography accessed 90% of central newspapers and 70% of radio and television.
My goal was to create an awareness campaign based on line: “Over 80% of Romanian media news today were published yesterday by Mediafax.”
My concept /copyline was: “If you knew one day before”. Bellow are some props. I made as drafts inspired by daily situations in Romania, especially in Bucharest.

Client: MediaPro

Agency: Protv (inhouse agency)

Art Director /Copywriter: Sebastian Tudor

Year: 2007