awareness campaign /pitch proposal

One of the most important Greenpeace campaigns in Romania is against nuclear energy. It aims to stop building new nuclear reactors in Romania, reactors 3 and 4 at Cernavoda nuclear power plant and a new one, who are still on the Government’s agenda.
The concept was to produce a “Radiation Survival Kit” which contains a paper and a pen only in order to understand the risks and sign a petition against this fact. “Only you have the power to stop it.”

Agency: Springer&Jacoby
Concept /Art Director /Retoucher: Sebastian Tudor
Year: 2010